Google Shopping performance starts with the feed
Most underperforming Shopping campaigns have a feed problem, not a bid problem. Missing GTINs, generic product titles, wrong category assignments, incomplete attributes, and poor quality scores all reduce impression share before a bid even comes into play. Fixing the feed usually produces more improvement than any bid adjustment.
We start by pulling the complete feed and validating every field against Google Merchant Center requirements. We check GTIN coverage and flag any products with missing or incorrect identifiers. We review category assignments against the Google Product Taxonomy and correct misalignments. We analyze title structures against how buyers actually search and rewrite them to match query patterns.
Performance Max and the data it needs
Performance Max campaigns require good asset quality and clean conversion tracking to optimize effectively. Without accurate conversion data, the algorithm cannot identify which products and audiences actually drive profit. We review your conversion tracking setup, identify attribution gaps, and make recommendations for feed-level optimizations that improve the signals Performance Max needs to work correctly.
What you receive
A written feed audit report, a corrected and annotated product feed ready to upload, and a campaign structure review with specific recommendations for your account. Delivery timeline depends on feed size but is typically 18 business days for up to 5,000 products.